Enjoy Dieting, Training While Still Losing Weight!
Let’s get straight to it! How can you actually enjoy losing weight?
- Stop setting unrealistic goals for yourself.
- Stop comparing yourself to other people.
- Constantly remind yourself that perfection is a myth.
- Do it for yourself.
- Remind yourself that there is MORE to life than getting fit.
It’s that time again… SUMMER!
Here is when I see a lot of women start to slow down and quietly drift away from their weight-loss goals.
It’s getting warmer, the sun is out longer, and considering all of the summer celebrations, it’s getting harder to stay on track.
The fitness industry will capitalize on this come September. You will start seeing a ton of ads, offers and discounts for coaching and gym memberships.
This is a good thing, for the most part. But there is a downside too.
One being that many of the ads, offers and discounts you will be seeing will instill unrealistic expectations for what’s actually possible.
This is the fundamental problem with the fitness industry.
Your desired to lose fat and look better “naked” gets exploited by companies promising ridiculously fast weight loss results and in just a few short months.
Then they will discount their programs and services to take advantage of your emotional high.
I am going to let you in on a secret – the art of getting you to click and buy is all about pulling on your emotions and hitting your pain points. (Why do I know this? I have taken a few copywriting courses. As a result… I have learned a valuable lesson about my own personal code ethics!)
Apparently women need to be told a “story” to be “hooked-in” to buy. Do you know how angry this makes me? Yes, in essence it has played with my own emotions. I have discussed this with a handful or writers – each one of them telling me to just follow the “process” and women will buy. “It’s the ONLY way Jill.” Every time I sit to write a sales page, I feel sick to my stomach thinking of what I am “supposed” to write. I usually end up with tears in my eyes, and a huge knot in my stomach. Why? It doesn’t sit with my core-values and morals. I do not want women to work with me (whether that is 1-to-1) or by purchasing one of my on-line workout programs because I nailed the “trigger“.
I wish nothing more than to work with women that make the DECISION themselves. That is true strength- and the reason why those exact women are usually the ones that get the results. I want women, just like YOU – who will not fall for “fairy-tale” writing… because when has that worked in the past?
Every copywriter and marketer might completely disagree with my style – and that is ok. At least I will sleep at night, knowing the women that come into TEAM BUNNY are the right fit.
But before I get some angry keyboard warriors spamming my emails, I want to acknowledge that those ads and offers are not always bad – especially if you have the right mindset going in.
Truth is, losing weight almost ALWAYS happens a bit slower then you expect…(and that is without considering the time it takes to build habits for maintaining success)
If you aren’t making this journey enjoyable, or at least maintainable, then you are setting yourself up for failure.
Losing weight and getting leaner for life comes down to two simple things:
Blinders: This is YOUR success. Stop setting unrealistic goals and stop comparing yourself to others.
Patience: YOUR success is going to take longer then you probably want, but that’s okay. You have time, and you know it will be worth it in the end.
Blinders + Patience – Make this your guiding phrase moving forward and you will finally have the success you have been wanting.
My hope is that this blog helped you to look at your weight-loss goals a bit differently. That when you start to see ads in September – after having a fun filled few months of sun, BBQ and celebrations – you do NOT let your emotions get the best of you.
I am here to help you – and ensure that your food and training plan is all set up — way before the September rush. If you are ready to start your 1-to-1 but would like to wait till September – reserve your spot NOW- and I will gift you my brand new Get Psych’d: Fitness For Your Mind (12 week course) that is NOT available to the public!
Let this summer be the last time that you fall for emotionally driven sales-ads! Book in for your free consultation and let’s plan your fun-filled summer – and get ahead of the “back to school” weight loss BS!
Lots of Love,
Jill Bunny @fitbunnyjill