Understanding her food addiction helped Rose lose 65lbs!

before and after

Understanding her food addiction helped Rose lose 65 pounds and keep it off

By the time I gave birth to my second son, both my husband and I had 50 extra pounds creep upon us. We exercised off and on, but for every 10 pounds we lost we would eventually gain 20.  I never really dieted, knowing that diets don’t work, but ate low-fat dairy, lean skinless chicken breast and turkey, non-fat dressings, diet drinks, etc. I started to exercise, five days a week, but within three months had gained ten more pounds. At the age of 38, I tipped the scales at about 210 pounds, and felt like something must be wrong with my metabolism. I was ready to give up and accept that this was my fate in life.

A breakthrough came when my sister came to visit me.  She was 30 pounds less since I saw her three months prior. She told me about Neuro-Slim. When I first saw she was so much thinner I thought she must be doing something extreme, like starving herself, but that couldn’t have been further from the truth.

Neuro-Slim opened my eyes to a new way of thinking about food and hunger. I understood why all the low-fat meats and grains fed my drive to overeat and why I was always fighting off a desire to consume more food a few hours after eating. I followed Jill’s advice to eat for nutrient density and fill the body with anti-inflammatory nutrients.

The first week I lost eleven pounds and wasn’t hungry anymore. It was a bit of an adjustment at first, but the results were so quick and amazing, that I was motivated to go on. I actually ate much more food than I had eaten before, and the more I ate, the more weight I lost. Looking back, I think my body was starved of nutrients.

When I learned about the concepts of food addiction and toxic brain hunger I realized that they described me. After my bagel and low-fat yogurt in the morning, I could not make it to lunch without a cup of coffee, and a little bit of chocolate as a pick-me-up to help deal with the mild headache or listlessness I felt. I realize now I was in a vicious cycle of shakes and feeling low unless I ate regularly and kept my blood sugar up.

Now my headaches are gone, I don’t feel hungry between meals, and rarely have food cravings, and when I do, it’s for leafy greens. It is so much more pleasurable to eat when you are really hungry, which now occurs much less frequently.

Eight months later, I was 65 pounds lighter. I am content eating pleasurably and healthfully and just feel so much better. I  have the energy to exercise again and enjoy it. Not only do I feel better, but my hair, skin and nails are in the best shape ever.

Greg, my husband, changed his diet too. At first, he was just eating this way to support me and thought it may help his cholesterol. Within four months he lost 40 pounds, his eyesight improved so his eyeglass prescription needed to be adjusted, and he no longer needed Lipitor to lower his cholesterol. My mom dropped 20 pounds and is no longer taking her cholesterol-lowering medication, hormone replacement or anti-depressants. My father also lost weight eating this way and no longer has his “spare tire” around his middle. Our kids have always been slim, but now see the importance of fueling the body with nutrients and understand the reasons we eat to live.


Best Plan of All Time

weight loss oakville

I had tried the Neuro-Slim Solution program in the past but only for one month before I suffered a loss in my family after she had a long-term stay in a care facility. I gave up on myself, and Jill said, take the time to grieve and come back when the time is right. I was grateful for her compassion and for seeing how losing weight isn’t always the number one priority.

Months went by, and I was scared to reach back out to Jill because I had put on 20lbs since we worked together. I had pretty much concluded that my only option was to have bariatric surgery. Then I remembered how much better I felt when working with Jill. I told myself I would give the program a second chance as the first time I got interrupted. Because of my family member being severely ill due to diet, I was concerned even more for myself and my other sister, of which both of us were traveling the same path as the sister we recently lost.

I asked her if she would do the diet with me and that I would pay the cost for her as it is a small price for the life of both of us.

She agreed, and she keeps me inspired, and I do the same for her. She has lost 24lbs, and I have lost 38lbs. We are doing great and have been on the program for twelve weeks so far. We both are so happy and grateful to Jill. This is not a diet. It is a lifestyle change, and we absolutely love the ease of this plan. You have thought of everything from what we can tell.

Healthy food, little to no cravings, in-depth conversations, and completing an exercise regime that doesn’t involve a gym! We are spending less money on food now that we have purchased some of the items we had not used in the past. We feel energetic, and there are plenty of things we enjoy now that our weight and food obsessions aren’t consuming our day-to-day thoughts.

Thank you, Jill, for your guidance, expertise, and programming. It’s true; you really care about our lives and support us in all facets of our lives!

We both thank you for probably saving our lives or at least giving us more time to have each other around for a lot longer.


Do I Have a Food Addiction?

The idea that a person can be addicted to food has recently gained increasing support. I have spent the latter part of my graduate studies learning about food addiction and wanted to spend some time sharing with you some very important information.

For some people, the same reward and pleasure centers of the brain that are triggered by addictive drugs like cocaine are also activated by food, especially highly palatable foods. Highly palatable foods are foods rich in sugar, fat and salt. 

Like addictive drugs, highly palatable foods trigger feel-good brain chemicals like dopamine. Once a person has experienced pleasure associated with increased dopamine from eating certain foods, they quickly feel the need to eat again.

The reward signals from highly palatable foods may override other signals of fullness and satisfaction. As a result, people keep eating, even when they’re not hungry.

Compulsive overeating is a type of behavioural addiction meaning that someone can become preoccupied with behaviour that triggers intense pleasure. People with food addictions lose control over their eating behaviour and find themselves spending excessive amounts of time involved with food and overeating, or anticipating the emotional effects of compulsive overeating.

The following may all be signs that you have developed a food addiction:

  • Unable to stop eating certain foods even when you are not hungry
  • Eating to the point of feeling physically unwell/nauseous
  • Finding that you will go to extreme lengths to obtain ‘junk food’ when this is not available
  • Eating so excessively that it causes you to neglect work, friends, family, and hobbies
  • Experiencing problems at work because of food and eating
  • Finding that you need to eat increasing amounts of food, and more frequently, in order to feel satisfied
  • Finding that you need to eat to reduce negative emotions e.g. to relieve anxiety and stress
  • Eating more quickly than other people
  • Being secretive or dishonest about your eating behaviours
  • Experiencing guilt after overeating
  • Feeling as though food controls your life
  • Feeling as though you are unable to stop overeating despite the negative consequences that this causes

Ask yourself, do you:

  • Do you think about food or your weight constantly?
  • Do you find yourself attempting one diet or food plan after another, with no lasting success?
  • Do you eat to escape from your feelings?
  • Do you eat in secret?
  • Have you ever hidden food to make sure you have “enough”?
  • Do you feel driven to exercise excessively to control your weight?
  • Do you obsessively calculate the calories you’ve burned against the calories you’ve eaten?
  • Do you frequently feel guilty or ashamed about what you’ve eaten?
  • Are you waiting for your life to begin “when you lose the weight”?

If you feel you have a food addiction and would like to resolve this problem, then read up if working together is the right fit!

How To Ditch The Yo-Yo Dieting For Good

Ditch The Yo-Yo Diet

Dieting again? Losing the same weight you’ve already lost before? That’s Yo-Yo Dieting. Been there, done that, too many times over – say the women that come into my practice.

Why Diets Don’t Work

We do what we do based upon the thoughts we think and the emotions we feel. Diets focus only on eating behaviour when the underlying thoughts and emotions are what really make or break success.

I cringe using the word “diet” because it usually represents a very temporary behaviour. We temporarily change eating behaviour until we either reach or abandon a goal.

But Yo-Yo Dieting runs deeper than just the behaviour. With repeated weight fluctuation over the years (and keeping several sizes of clothes in your closet to accommodate this), you set yourself up for perpetual dissatisfaction with yourself.

Diets don’t work because they focus on the behaviour instead of focusing on the root cause of the behaviour: your thoughts and emotions.

Your weight is always driven by what you think, believe and feel.

In working through my own history with fluctuating weight, I’ve developed passion and expertise in counselling women who want to get to the root of old patterns with weight/food, and stop sabotaging themselves.

I help women not only achieve and sustain their goal weight but to feel better about themselves AT ANY WEIGHT. Diets don’t work when you can only be happy if you achieve a certain weight.

Most Common Causes of Yo-Yo Dieting

Body image

Body image is what you think, believe and feel about yourself and your body. Yo-Yo Dieters often think: “If only I lose these __lbs, then I’ll be happy.”

This kind of thinking sets up conditions for self-satisfaction or self-love (i.e. happiness). You need to eliminate the conditions. We all need unconditional self-love.

Love yourself first and the weight will drop off easily and stay off. Why? Your eating behaviour will come from healthy, happy thoughts and feelings, leading to EASY healthy, happy eating behaviours! You gain power and the food loses the power it previously had over you.

According to a recent study, women who had counselling to improve their body image lost a higher percentage of weight than those who did not see a counsellor.

Yo-Yo Dieters often tell me, “But I love food, that’s the problem.” Believe it or not, it is possible to love food AND maintain your ideal healthy weight. So if that’s not happening, it’s a sign that there’s another problem. Usually, it’s a sign that underlying thoughts, beliefs and feelings (about self and about food) need to be changed.

Imagine loving yourself fully and without judgment or regret no matter what the scale says. This is hard for many of us.

Put conditions on loving yourself and your weight will be a Yo-Yo over time. When you come to love yourself as you are now, the food and the weight lose their emotional attachment. What you eat and what you weigh become choices driven by healthy, happy thoughts and feelings.

Comfort eating

Yo-Yo Dieting is associated with emotional eating, or comfort eating. This happens when you’re not eating for hunger, or to fulfill physical needs, but to FEEL better. Ask yourself why you need to feel comforted by food?

I’ve heard countless stories of women reaching their goal weight and then gaining it back when they realize (mostly subconsciously) that life isn’t suddenly perfect, and they aren’t suddenly as happy as they thought they would be. This feels bad. Feeling bad and thinking bad go hand-in-hand, and this is a setup for self-sabotaging eating behaviour.

The vicious cycle: bad thinking and feeling lead to “bad eating,” self-sabotaging eating, then feeling bad about what you weigh or how you look (which feels bad), then eating because you subconsciously think food will get rid of that bad feeling, then feeling guilty or bad about what you ate, leading to more feeling bad about yourself and thinking you SHOULD be able to just get this under control but you can’t, maybe there’s something wrong with you, and on and on…

Comfort eating often comes into play because most of us were never taught healthy coping skills for managing stressful/upsetting emotions.

The Cure for Yo-Yo Dieting

Cognitive Behavioural Therapy (CBT) and Neuroscience is designed for this. CBT is a particular form of counselling that targets unhelpful thoughts. You learn to take control of negative body image and emotional eating by gaining understanding and control of your thoughts, beliefs, feelings, and the behaviours that follow.

I’ve found CBT is incredibly effective for my clients, in combination with holistic solutions to managing difficult emotions and stressful situations. It has worked so well, that I even created CBT Meets Fitness level one coaching certification for health and fitness professionals to gain CBT skills to use with their clients.

“I can’t believe how easy it is now to lose the weight!”

It was a joy to hear one of my clients say this the other day. She knows it’s because she now has her thoughts and feelings (about herself and about food) under control. She’s in charge now.

Ready to take your first step to gain control over Yo-Yo Dieting traps? Register for the Neuro-Slim Masterclass!


Guarantee Success With This One Thing…

neuro-slim solution with Jill Bunny

Weekend Neuro-Slim Wake-Up

This weekend, I wanted to bring to light a statement that I heard while enjoying one of my 5am podcast walks.

The statement said, “SUCCESS is guaranteed when you take the RIGHT action.”

Take a listen, as I reflect personally on this statement, and how I think it could be of relevance to helping you lose weight, for good!

P.S. if you would like some more info on how to join the Neuro-Slim Elite coaching program, here is how:

  1. Watch the Neuro-Slim Webinar 
  2. If you have already watched the webinar, then click on that secret link you have access to in your email to book your free Neuro-Slim audit!
  3. Join the Neuro-Slim private FB group

Create a Weight Loss Mindset That Wins!

To lose weight, yes we have to change what we eat. But if we want to make weight loss a permanent change, we also have to understand why we eat.

In this episode we will dive into:

  • How thoughts cause our feelings
  • Why avoiding negative feelings causes a desire to eat
  • How the “child” brain affects the “adult” brain
  • How to begin changing your weight loss story

To join the Neuro-Slim Solution exclusive coaching program, click here! Watch the video to see if you qualify!


Find Your Strong Podcast Interview: Mind Over Mood With Jill Bunny

Episode Summary:
Jenny and Jill’s candid, open conversation uncovers the world of fitness competitions that most dare not talk about. They also discuss why the mind is the key ingredient missing in most health and fitness transformations.

Through the many “aha moments’ leading up to Jill’s path of success and helping so many women do the same, she discovered how CBT can help transform women’s lives – both personally and professionally!

For more information on The Neuro-Slim Solution exclusive coaching program visit: www.neuroslim.caFor more information on how to join an upcoming photoshoot retreat visit: www.reframeyourbiz.com

Perception And Your Relationship With Food

To help you feel empowered, let’s begin by talking about mindset and how you relate to food. When trying new things, there is always the concern of self-sabotage or just getting in our way. Self-sabotage and fear all stem from the beliefs you hold, your current perception, how you define yourself, your abilities, and outside influences in your life (in this case, food). Your ability to overcome that fear and step into your power requires merely a shift in perspective. That’s how much power perspective has in our lives.

Any changes we make in our lives can feel like a challenge. We can often feel like those who are successful must have tremendous willpower and drive that we don’t. The truth is that you are just as powerful and equally able- it’s just a matter of perception. You see, there are two ways to view one’s ability. Ability is either fixed or ingrained. In other words, a fixed mindset believes we are born with a certain level of ability, and we cannot change that. A growth mindset believes we can develop our ability through hard work and effort. These two different beliefs lead to different behaviours, and also to different results. Having a growth mindset (the belief that you are in control of your ability and can learn and improve) is the key to success. Yes, hard work, effort, and persistence are all important, but not as important as having that underlying belief that you control your own destiny.

Research shows that it’s the way we think about our ability that counts. How we perceive our ability and just about anything in our life will 100% determine how we respond to those things. A healthy mindset allows you to see something for what it really means instead of what one hopes or fears it to be. Let’s use food as an example. If you see food as fuel, you will most definitely change the way you respond to it. If you see food as something other than what it is, we can get entangled in a pattern of unhealthy behaviours. Your relationship with food may need to change. It’s important to understand that food isn’t the problem. It’s the relationship you have with food, that may be the issue. The good news is that this very relationship is informing you of a deeper issue needing to be addressed that you might not have otherwise seen.

Our relationships reveal so much about ourselves. Quite often we may struggle in our relationship and describe all the problems we now have in our life as a result of it. We may describe our partners’ lack of communication and listening skills. We may reel in anger for the lack of acknowledgement and grieve over the loss of the person they used to be as if the relationship has changed them. However, relationships don’t necessarily change us because the problems that have surfaced were already there.

Our relationships just reveal the problems we bring into them, yet, we become fixated on fixing the relationship rather fixing ourselves. We don’t want (or should I say the ego doesn’t want) the problem to be with ourselves. Why? Because we would have to feel and face things that might be uncomfortable. However, the discomfort you feel day to day with your body, your weight, and your constant diligence to feed that emptiness that never feels full, is much more uncomfortable. This is because that discomfort exists in the present, but what fuels that discomfort has already past.

The thoughts and feelings that prompt your emotional eating behaviours are connected to memories (and memories are of course in the past, which means you can address those feelings and thoughts whatever they may be). Whatever past memories they connect to are now just recordings in your brain. They’re not happening anymore. For that reason, whatever you may need to address will never feel as intense as it did when it was actually happening. It’s just a matter of acknowledging that it did happen and finding meaning in what happened from the position to which you stand today.

It’s not a matter of torturing ourselves with old feelings and memories, rather, making sense and attaching meaning to those memories that resolves them. Otherwise, we may play out a passive aggressive behaviour to vent those feelings, and that passive aggressive behaviour is your battle with food.

Relationships can be tricky because they give us a false sense of control yet, we don’t have control over other people. We only have control over our responses to them. The same goes with food, emotional eating, and how we respond to the cravings and urges that we so often feel powerless over. The fact of the matter is, you have formed an intimate relationship with food. If you’re emotionally eating, then it’s not a healthy relationship with food, but a co-dependent one.

Codependence is managing one’s own feelings by managing another’s. So, food isn’t the problem. Food just reveals the problems as well as the emotional needs that were already there. Getting your power back and overcoming emotional eating begins by re-defining the problem more accurately and addressing the emotional needs that have gone unacknowledged.

However, just to normalize this dysfunctional relationship that you have with food (and that so many others do as well), it’s no wonder that so many people develop an emotional relationship with food to begin with. Food is consistent in our lives when others in the past have abandoned us or let us down. Food acknowledges our feelings. It’s there when we get home after a long day to comfort us. It’s nurturing and always delivers. It’s always there to entertain us when were bored. We can trust food. It will never reject us, it’s dependable, and reliable to the very end.

The problem with the dynamics of this relationship is that food cannot be given that kind of power in our lives, any more than we should give people in our lives that kind of power. People in our lives, regardless of what they think, do, or have done, don’t define us or our capabilities, and neither should food.

We must not confuse food in this way. Food is not just love. You might have associated food with love as a result of memories in the past where food represented love from another but food is also fuel and medicine for our bodies. Viewing food in the right context will help you shift that relationship into a healthier one and this is how we become empowered over food. Your perception determines your actions!

Together, let’s consider four tips to help you begin the process of changing your relationship with food.

1. Be Present
2. Listen to Your Body
3. Learn to Respect Food
4. Forgive Food and Forgive Yourself
If this sounds like something you would like to work on, TOGETHER, then send me a message! Let’s see if 1-to-1 coaching is the solution for building a healthier relationship with food.

Weight Loss Coaching For Women

weight loss coaching with Jill Bunny

Have You Struggled To Lose Weight?

Weight loss can be a complex experience for many women. Being bombarded with different diets and struggling to lose weight can make us feel deflated and exhausted.

You may want to lose weight to feel healthier, improve your energy levels and prevent or manage illness. You may dislike your body shape and struggle with poor body image, and want to lose weight to feel more comfortable within yourself.

It is important to consider your reasons for wanting to lose weight and the steps you can take to ensure that you lose weight in a healthy and sustainable way.

In this post, you can find out more about the psychological and nutritional reasons why you may be struggling to lose weight, and how 1-to-1 CBT-Fitness coaching can help you achieve your weight loss goals and lead a healthier and happier life.

The Low Down On Weight Loss…

Feeling fat and heavy, struggling to lose weight, a sense of deprivation when you diet, and poor self-worth are the reasons why many women come to seek coaching. For many women it is not so easy to just follow a calorie-restricted diet and exercise more. We have so many emotional, relational and behavioural associations to eating, which can make it feel impossible to lose weight. Our headspace, habits and emotional soothing are all connected to how and what we eat.

Do any of the terms below resonate with you? How long have you struggled with your weight? For some,  weight issues start in adult life, but for many weight has been a struggle for most of their life. Together, I will help you unpack the associations, messages, decisions, patterns and beliefs that keep you trapped in a continuous struggle with your weight.

  • Habits
  • Poor Sleep
  • Social Eating
  • Negative Thinking
  • Poor Nutrition
  • Depression
  • Anxiety
  • Self Sabotage
  • Emotional Eating
  • Time Management
  • Low Self-Worth
  • Stress

Psychological Factors Related to Weight Loss

Sometimes our relationship with food and eating can affect our weight loss journey and hold us back from achieving our goals.

Inner Critic

When we have unsuccessfully tried many times to lose weight, we may start to internalise our failures as being a part of our personality.

Over time, we may have developed an inner critical voice, which tells us that we are useless, worthless and will never succeed in losing weight. We may think to ourselves ‘what is the point?’ and lose motivation to achieve our goals.

This inner critical voice might cause us to self-sabotage attempts to lose weight. We may find ourselves overeating on sugary foods, or eating secretly away from other people. This forms a vicious cycle of self-sabotage, moving us further away from our weight loss goals.

Emotional Eating

Sometimes we turn to food to escape from challenging emotions, and this can affect our weight loss journey.

Stress, anxiety and low mood can affect our food choices. After a difficult day at work or an argument with a loved one, we may find ourselves comfort eating. We may choose to eat foods that soothe us, such as chocolate, cookies and wine.

Emotional eating can make us feel numb or ‘happy’ in the short-term, but inevitably leads to feelings of guilt and shame, and the emotions we wanted to avoid feel more challenging and overwhelming.

I can support you in working through your emotional triggers and help you build new ways to work through your feelings without reaching for food. Many of my clients find this an important exercise that supports long-term weight loss and maintenance.

We believe that you can reach your weight loss goals with the right support. We offer different treatment options, depending on your needs, to help you achieve long-term weight loss and optimize your wellbeing.

CBT-Fitness For Weight Loss

I am here to support you in redefining your relationship with food and eating.

CBT-Fitness Weight Loss Coaching can help you explore what may be holding you back from achieving your weight loss goals:

  • Breaking old habits and updating broken thinking
  • Understanding the emotions you may associate with food
  • Building self-esteem and confidence
  • Finding practical ways of reaching weight loss goals

CBT-Fitness Weight Loss Coaching can support you by exploring deeper psychological themes that have defined your relationship with food:

  • Exploring the origins of unhelpful thinking patterns, feelings and behaviours
  • Resolving and updating food scripts and our beliefs around food and eating
  • Processing experiences or events from our past that have influenced our relationship with food
  • Promoting emotional resilience and regulation, and finding ways to cope with difficult situations

I believe that taking a holistic approach to weight loss is the best way to achieve long-term positive outcomes.

If you are ready to start your 1-to-1 weight loss coaching experience, contact today!

The Secret To Successful Weight-Loss

weight loss coach

CBT Weight loss coaching can help you work through underlying mental factors that impact your relationship with your body, food and eating. This can help you reach your weight loss goals and produce long-term change.

In this blog post, you will find out more about different emotional and social factors that might be influencing your weight loss journey, and how CBT-inspired weight loss coaching can help you explore these and regain control over your weight.

Is Weight Loss CBT Coaching For Me?

  • Has your weight been a struggle for too much of your life?
  • Have you been on countless diets, your weight yo-yo-ing endlessly up and down?
  • Do you feel helpless, and struggle to believe that you will ever be able to break your unhappy relationship with food, eating, weight and your body?

The CBT weight loss method I use keeps your needs at the forefront of our coaching program. There may well be other issues that underlie your eating behaviour, such as anxiety-related feelings, low mood or low self-worth that will need to be worked through for real change to take place. We will help you explore the big picture of what has contributed to, and now maintains, your struggle with weight. Here are two areas that we may explore with you in the CBT weight loss coaching program:

Food Scripting

We all have a very unique and different upbringing that contributes greatly to the way we eat today.

We call this ‘food scripting’ and the messages we heard from our parents and grandparents, get mixed up with peer group attitudes and the prominent cultural influences of society at that time.

No wonder we get a little confused! The result is we carry a weight, food and eating legacy that is based on decisions, beliefs, values and attitudes that we formed in childhood.

They are out of date and need resolving and updating.

Food as Comfort, Reward and Punishment

Our relationship with food runs deep. It can take on many meanings for us, which are often in conflict with each other.

The reverse is also true, when food is denied it can feel like a punishment. Deprivation, unfairness and anger can result, meaning we want to rebel against the sanctions of authority figures. The problem is today we are both the rule-maker of the dietary restriction and the rebellious child that wants comfort from food.

Do you remember being rewarded with your favourite food if you were a good boy or girl?

After a stressful long day at work, overwhelmed and overloaded we are often left with a strong desire to reward ourselves with food.

How Does CBT Weight Loss Coaching Work?

We respect that you have your own personal story. My job is to listen carefully and make sure you feel heard, seen and understood.

Together we will make sense of the patterns that you present with weight, food, eating and your body.

We will bring into awareness the factors that got you stuck and look for the ones that are now maintaining the vicious cycle you are in with your body.

We will be explicit with the areas we need to focus on. I will support you in acquiring new self-management skills and updating aspects of your personality, so you can achieve your weight loss and life goals.

If you are ready to kick-start your CBT weight loss journey, let’s talk! Book in your discovery call today, by simply sending me a message using the contact page. Look forward to working with you!